Impact’s new list of “Hot Prospect” wine brands reveals a rising crop of contenders that are rapidly gaining traction with U.S. consumers. The domestic wine Hot Prospects feature 35 labels, most of them premium wines from California, along with some fast-growing Oregon and Washington brands. On the import side, 20 brands earned Hot Prospect status, led by eight French labels largely driven by the booming rosé category, as well as four Italian and three Spanish entries.
To qualify as Hot Prospects, wine brands must have posted 15% depletions growth in the previous year while also showing consistent growth in the preceding two years. Volumes must reach at least 50,000 cases but not more than 250,000 cases. New products can qualify as Hot Prospects if they pass the 50,000-case mark in their first year.
Domestic wine Hot Prospect brands above 100,000 cases in annual volume include: DFV’s Bota Brick, O’Neill Vintners’ Line 39, 3 Badge’s Leese-Fitch, Ste. Michelle’s Erath, The Wine Group’s Flipflop Fizzy, Terlato’s The Federalist, Gallo’s Prophecy and Souverain, Trinchero’s Three Thieves and Charles & Charles, Constellation’s Ravage, Tom Gore, and The Prisoner, Willamette Valley Vineyards, Bronco’s Cherry Blossom Cellars, Precept’s House Wine Box and Michael David’s Freakshow and Petite Petit.